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EFFECTIVE LINK DETOX
LONGEVITY GRAPHICS CAN HELP!
Link detox is a crucial aspect of SEO that focuses on managing and improving the quality of backlinks to your website. It involves the identification, evaluation, and removal or disavowal of harmful or low-quality backlinks that could negatively impact your site’s credibility and search engine ranking.
In the vast digital landscape, it’s inevitable that your website will attract a variety of backlinks. While high-quality, relevant backlinks can boost your SEO, ‘bad’ backlinks from less credible or unrelated sites can harm your site’s reputation and even lead to penalties from search engines like Google.
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LINK DETOX
WHAT LINKS ARE BAD LINKS?
Detoxing your backlink profile is the process of identifying and evaluating the domains that are linking to your website. Online tools like Link Research Tools or moz can help to easily identify these ‘bad links’ that harm search rankings at a glance. After identifying these links, you can take one of three steps:
Disavow
Disavowing a link will inform Google or other search engines that you do not want it to be considered related to your website. This is a good way to protect yourself from potentially harmful links, without the process of actually deleting it from another website.
Delete
This can be the most difficult option, but it’s necessary when recovering from, or avoiding a Google penalty. Simply put, you must contact the domain’s webmaster and request that your link is removed from their site. When faced with hundreds or even thousands of backlinks with a ‘bad neighbourhood,’ this can be an extremely time-consuming process.
Keep
If you’ve evaluated the backlink and decided that it’s beneficial for your website, you can always keep it. This is the easiest option, as it takes no action on your part after you determine the domain’s quality.
IT’S TIME FOR A
LINK DETOX
Although there are only three courses of action to take when evaluating a backlink, this can quickly become a huge job when faced with hundreds or thousands of domains linking to your webpage. Because internet growth is often exponential, this task will only become larger – eventually, it simply cannot be done manually. We can use our knowledge and suite of link analysis tools to determine which links are helping your SEO and which are hurting it.
